Outbound marketing is a marketing method of expressing a message outwardly to a business’ intended audience.īarney Stinson evolved his marketing tactics and used various advertising methods to attract ladies. Outbound marketing can be summed up as advertising. The strange lesson: know your market, and follow through. When the busty dullards search for Lorenzo on the internet they find article after article and fake websites for his credibility. Lorenzo is a fake character that Barney created for when women search him on the internet to find if he is describing himself as a real person. In the episode The Playbook Barney used a variety of fake websites, blog articles and newspaper articles to create credibility in a fake persona: Lorenzo von Matterhorn. If this sounds like you, it’s probably about time to administer some more effective marketing tactics. The national average success rate of cold calling is 2%, shockingly close to Barney’s success rate. In the episode Right Place Right Time Marshall (One of Barney’s two BFFs) determines that only 1.2% of the women that Barney approaches actually sleep with him. In How I Met Your Mother Barney Stinson’s version of a cold call is walking up to a girl and seducing her.
Over the years, Barney’s approach to picking up ladies has changed and developed, much like a business’ marketing plan. How would one be courageous you ask? Simply place yourself in uncomfortable situations, and overcome fear. The more courageous you are, the more confident you will become. Confidence is best gained by flexing your courage muscle. Just ask him, he is awesome! Self high-five! A salesman or woman needs to be confident in three areas: the salesman, the company, and the industry. Barney Stinson is extremely confident and he knows it. When one attempts to get a new client, one must have a plan in place.
The Playbook is a book full of crazy schemes and gambits to pick up the busty dullard. In addition to setting a goal there must be a strategy and action plan in place to achieve this objective.īarney’s action plan clearly developed in his Playbook.
The more the salesman knows the better.īarney has a goal: pick up the hottie at the bar. He or she understands the needs, desires, habits, worldview, etc. A great salesman or saleswoman knows the ins and outs of his or her potential client. There are a number of key characteristics he looks for: overly emotional, daddy issues, under 30 with a body. If Barney would attempt to use one of his crazy schemes on an intelligent woman he would get a drink thrown in his face and fail miserably. Ladies of limited intelligence are Barney’s forte. >We love feedback and are catering our content to you! Please, if you find this information useful, pass it on & comment….